Transforming Rural Healthcare through Cooperative Innovation

Vatsavai Primary Agricultural Cooperative Society (PACS), affiliated to Krishna District Central Cooperative Bank (DCCB), has set a benchmark in cooperative innovation by launching a Pradhan Mantri Jan Aushadhi Kendra (PMJAK) in November 2023. This initiative reflects the cooperative sector’s ability to integrate social responsibility with sustainable entrepreneurship.

Achieving Remarkable Growth in a Short Span

Within a few months of its inception, the Jan Aushadhi Kendra at Vatsavai PACS recorded an average monthly sale of ₹1.5 lakh. This performance stands as testimony to the growing trust of rural communities in affordable and quality healthcare solutions provided under the PMJAK scheme.

Financially Sustainable Model

The outlet is managed by a qualified pharmacist, ensuring professional healthcare support. Despite operating on a modest monthly expenditure of ₹15,000, the society consistently generates a profit of ₹25,000 per month. Furthermore, with the government incentive of ₹15,000 per month, the financial sustainability of the initiative is further strengthened, making it a reliable long-term venture for the PACS.

Serving Rural Communities with Affordable Medicines

The initiative has ensured the availability of generic medicines at low prices, thereby reducing the burden of medical expenses on rural households. By bridging the gap between urban and rural access to healthcare, the society has reaffirmed the cooperative sector’s role as a driver of social welfare.

Model of Rural Cooperative Entrepreneurship

Vatsavai PACS has emerged as a model institution, showcasing how cooperatives can diversify into healthcare and welfare-oriented enterprises while ensuring profitability. This initiative highlights the cooperative sector’s ability to balance economic growth with social good.

Inspiring Other Cooperative Societies

The success of Vatsavai PACS in PMJAK is not just a story of numbers but also of vision and leadership. It demonstrates that with proper planning, professional management, and government support, PACS can expand beyond agriculture and banking into areas that directly impact rural livelihoods.

✨ In essence, Vatsavai PACS has transformed itself into a pioneer of cooperative healthcare entrepreneurship, proving that cooperatives can play a vital role in ensuring affordable healthcare while remaining financially sustainable.